Welcome to a New Chapter at LONNI
There’s something special about a neighbourhood store. It’s more than just a place to shop. It becomes part of the rhythm of the street, a familiar face, a quiet moment, a little spark of inspiration in your day.
We’re incredibly proud to share that we are the new owners of LONNI in Yarraville.
From the moment we stepped into LONNI, it was clear this space already had heart. A strong sense of style, a loyal community, and a feeling that it stood for something more than just product. Our intention is simple. To build on that foundation, not replace it.
What stays the same
LONNI will continue to be a place where you can find thoughtfully curated pieces across fashion and lifestyle. We believe in quality, in pieces that last, and in brands that tell a story. That won’t change.
What’s ahead
We’ll be evolving the range over time. Introducing new brands, expanding into fresh categories, and bringing in pieces that feel relevant, wearable, and a little bit special.
You can expect:
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A tighter, more considered edit across all categories
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A balance of everyday essentials and standout pieces
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A focus on quality, fit, and longevity
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A few surprises along the way
We’re also excited to build a stronger connection between in-store and online, making it easier to shop LONNI wherever and however you prefer.
More than just a store
At its core, LONNI is about people. The conversations, the recommendations, the feeling you get when you find something that just works.
We want to create a space that feels welcoming, relaxed, and inspiring. Somewhere you can pop in quickly or take your time. Somewhere that feels like part of your week.
Thank you
To the existing LONNI community, thank you for what you’ve already built. We’re stepping into this with respect for what’s come before and genuine excitement for what’s next.
If you’re local, come by and say hello. If you’re discovering us for the first time, welcome.
This is just the beginning.
—
Kath & Rod
LONNI Yarraville
